At SimplyWilled our mission is to make

Our Team

  • peter

    Peter D. Antonoplos

    Founder & Chief Executive Officer

    Yale School of Management MBA
    Georgetown University Law Center LLM Taxation

  • valeria

    Valerie Edwards

    General Counsel

    Catholic University of America, Columbus School of Law JD
    Vanderbilt University BA

  • Atalla

    Mark Atalla

    Director of Strategy

    Yale School of Management MBA
    University of Florida Doctor Pharmacology

Our Story

In 2016, our founder, Peter Antonoplos, was featured in a magazine interview opposite the general counsel of a major online legal services company. In the interview, Peter discussed the common pitfall experienced by many users of DIY online legal services that he had seen time and time again in his legal practice: the customer signed documents they didn’t understand, the documents had unintended consequences, and now the customer needed a lawyer to untangle the mess they had made. In that moment, Peter realized that customers needed a better solution – an online legal tool that was truly simple to use, and that created legal documents in plain language that are truly simple to understand. From there, was born.

Our Commitment is founded by lawyers who practice in the field, with decades of experience litigating, administering, and planning estates for thousands of clients in multiple jurisdictions in the United States. While SimplyWilled does not offer legal advice or services, rest assured that our products are designed by real legal practitioners with actual experience who see estate documents in action every day.

At SimplyWilled, we understand that your estate plan is the most important and intimate set of documents you’ll ever sign. You will entrust the people closest to you with carrying out your health, financial, and last wishes when you are no longer available to do it yourself, to provide for your own care needs and to provide for the ones who matter the most. is designed to take the complexity, the “legalese,” and the mystery out of estate planning.

Our users understand every stage of our easy-to-use interview, and most importantly, every term in the documents they create and execute. Because our documents are easy for everyone to understand, you will have the confidence and peace of mind that your wishes will be carried out as you intend them to be. And using our simple do-it-yourself tool, you can take control of your legacy from the comfort of your home or office, or even while on the go. We are mobile-optimized to go anywhere you need us to be.

It’s your nest egg – let help you protect your legacy and those who matter the most.

Our Core Values

  • Estate planning should be Simple.

    Through cutting edge technology, innovation and excellence, we strive to deliver the best online estate planning for our customers that is simple to do, simple to understand, simple to execute.

  • Estate planning should be accessible to all people regardless of age, education, financial status or native language.

    Here at SimplyWilled we believe the ability to pass wealth from one generation to the next is a fundamental right that all people should enjoy.

  • Here at SimplyWilled we are committed to our customers.

    We are committed to building strong communities across the United States. Ten percent (10%) of all of SimplyWilled profits go to charities that support the less fortunate in the communities we serve.

Estate Planning Made Simple & Affordable.

Select your plan now and Keep your loved ones safe!